For many businesses and professionals, 2022 may not be feeling as sparkly and new as we hoped for.
So whilst we navigate our way back to work and manage the 'new norm' logistics I thought I would start sharing 'small' steps you can do to instantly improve your brand's LinkedIn presence. 🙌❤️
Let's look at the 30-second video intro (this is visible on your LinkedIn profile page where your headshot is).
NOTE: you can only upload the video from the LinkedIn mobile app.
WHY IS THIS FEATURE SO IMPORTANT?
1. Covid is killing our face-to-face networking opportunities. This little 30-second video gives you the opportunity to do your elevator pitch about your product or services. 🎯
2. This little video "humanises" your personal brand - allows you a moment to connect with the viewer. 😊
3. This little video is another digital touchpoint that can validate you as expert - building your personal professional brand so you can set yourself up as a 'trusted advisor'.
4. You can change it up - You could do a 30-second video that talks to your people and culture - this might be a good idea if you are looking for talent.
Don't get hung up on it being "perfect" - just get it done. ✔️😎
#lucybingle #linkedinstrategy #professionalbranding #linkedintips #linkedintraining #brandstrategy #linkedin
