Here is the QUICKEST way to determine if #LinkedIn is a good sales and marketing channel for your business.

I want you to to think 🤔 about WHO the key decision makers are that you need to talk to?

1. ✍️ List those people’s “job title”
eg. Asset Manager, CTO, Construction Manager, People & Culture Manager, CFO, Warehouse Manager etc…. You get my drift 😊

2. ✍️ List the industries that these people work in
eg. Retail, property, financial services, consumer goods

3. ✍️ List the location of these people
eg. Sydney, Hong Kong, Malaysia, Perth

Go to the LinkedIn “search bar” and using the #boolean search method (using “ “ AND, NOT, OR) input your “ideal” customer based on your above list
eg. “Asset Manager AND real estate AND Singapore” OR “General Manager AND Retail AND Sydney”

HIT “see all results”

What does your result list look 👀 like?

If it’s a healthy list, your question is answered.

✔️ Yep it’s time to start using LinkedIn as a business critical sales and marketing channel.

How?

Well that’s when you come and talk 📞 to me 😉

#lucybingle #toptiptuesday #linkedintraining #linkedinstrategy #salescoaching #salesandmarketing #leadgeneration #socialselling