So you are seeing a significant dip in the performance of your posts… impressions are down down down 🔻🔻…
Looks like the peeps at LinkedIn are tweaking their algorithm again.
Why?
➡️ LinkedIn are making more room for other content creators
➡️ LinkedIn are pushing us to review our content mix
➡️ LinkedIn are wanting us to invest in paid Ads and subscriptions
➡️ LinkedIn are adjusting the algo to enhance user experience and therefore deliver the most relevant and engaging content to its users
My biggest concern 🤔 with the ALGO changes is that, in this instance, we’re seeing individuals and companies with LARGE followings get penalised. We think this is unfair, as they are often the ones who have made a concerted effort to build following (community) and sharing thoughtful content with intent… It would be good to get feedback from LI on this point.
So what can you good folk do, given that we know ALGO change is in the air?
1. Don’t Give Up! The algorithm is always being tweaked, things will settle.
2. Continue to Strategically Grow Your Network
3. Review Your Post Performance and Look at What is Working and What is Not!
4. We Believe that Engaging with Your Community is Critical too, give others some “love” ❤️. After all this is a social platform, so DON’T just post and leave 😊
5. Mix it Up, Do Different Types of Posts. Engaging posts are interesting posts… Read that again 😊
QUICK TIPS: Why You Need to Develop a LinkedIn Strategy for Your Business
It’s a BIG BIG opportunity!! That’s basically WHY 🥰
➡️ Think Brand Awareness (get your business brand out there)
➡️ Think Lead Generation (your prospects are here…)
➡️ Think Social Selling (show and tell - expertise, products, services, case studies, how-to guides)
➡️ Think Talent Attraction (share your value proposition, let your people share their stories about your culture - this kind of stuff speaks volumes)
➡️ Think Leadership (employers of choice are those that have smart, empathetic, interesting, kind and curious leaders - let your leaders share their stories and show support of your people ❤️)
QUICK TIPS: Changes in LinkedIn Algorithm
So you are seeing a significant dip in the performance of your posts… impressions are down down down 🔻🔻…
We are noticing it too.
Looks like the peeps at #LinkedIn are tweaking their algorithm again.
Why?
➡️ LinkedIn are making more room for other content creators
➡️ LinkedIn are pushing us to review our content mix
➡️ LinkedIn are wanting us to invest in paid Ads and subscriptions
➡️ LinkedIn are adjusting the algo to enhance user experience and therefore deliver the most relevant and engaging content to its users
My biggest concern 🤔 with the ALGO changes is that, in this instance, I’m seeing individuals and companies with LARGE followings get penalised. I think this is unfair, as they are often the ones who have made a concerted effort to build following (community) and sharing thoughtful content with intent… It would be good to get feedback from LI on this point (Shiva Kumar - any thoughts on this?)
So what can you good folk do, given that we know ALGO change is in the air 💭???
1. Don’t give up!! The algorithm is always being tweaked, things will settle.
2. Continue to strategically grow your network
3. Review your post performance and look at what is working and what is not!
4. We believe that engaging with your community is critical too, give others some “love” ❤️. After all this is a social platform, so DON’T just post and leave 😊
5. Mix it up, do different types of posts. Engaging posts are interesting posts… Read that again 😊 - no boring stuff please
Okay doky. Need help, reach out and let’s chat!
#lucybingle #linkedinstrategy #algorithm #contentmarketing #community
QUICK TIPS: LinkedIn Strategy as your raise capital this 2023
Hello there 👋
So you are looking to raise capital in 2023?
Great!! Exciting!! 👏🏼👏🏼
So what’s your LinkedIn strategy for that?
🤔
Let me help you get started….
1. Actively build your brand on LinkedIn
🎯 Set your company page up properly
🎯 Develop a content strategy for LinkedIn marketing
🎯 Put rhythm and consistency into your marketing
(Need help? get one of my awesome Marketers onboard)
2. Position your people on LinkedIn
🎯Teach them how to optimise their LinkedIn profile pages
🎯 Teach them how to engage effectively with your brand content
(Get me to train them - smart move 😊 #LinkedInMasterclass)
This strategy will not only amplify your messaging, it also demonstrates that you have top talent in your business - potential investors look at that 👀
3. Mobilise your leaders (CEO, Directors)
🎯 Your leaders need to become active brand advocates and thought leaders on LinkedIn
🎯 Nothing shows better leadership that Leaders supporting their people, their brand, their purpose
Investors don’t make investment decision based on “pitch decks” alone - they do their research.
When your business and people are “googled” the first thing to appear in the search results is LinkedIn profile pages and company pages…. Hopefully this has got you thinking 💭
Need help? PM me - this is what we do all day, every day, and that’s why we are Australia’s leading LinkedIn agency ❤️
#lucybingle #linkedinstrategy #linkedintraining #businessbranding #linkedin #linkedinmarketing #investmentstrategy #capitalraising
QUICK TIPS: 4 LinkedIn Features to win this 2023
4 LinkedIn Features that will build your brand and help you win new business in 2023 - which ones are you using?
1. LinkedIn Video:
LinkedIn's video feature lets users record and share videos natively on the platform. This is an excellent way for businesses to share thought leadership content or showcase their products or services.
2. LinkedIn Events:
LinkedIn Events is a new feature that allows users to host and attend virtual events on the platform. This is a great way for businesses to connect with their audience and host webinars, product demos, or virtual conferences.
3. LinkedIn Lead Gen Forms:
LinkedIn Lead Gen Forms allow businesses to easily collect leads directly from their LinkedIn Company Page OR sponsored content. This is a great way to streamline the lead-generation process and make it easier for businesses to connect with potential clients.
4. LinkedInduction (www.linkedinduction.com) - this is our online on-demand LinkedIn training program - if you need to get your people set up fast on LinkedIn, this 60-minute program is perfect for them - “We empower your people to advocate for your brand, demonstrate expertise and celebrate the company culture on LinkedIn.”
Start strong and start right in 2023 ❤️
#lucybingle #linkedintraining #linkedinstrategy #brandstrategy #leadgeneration
