Remember: People are here doing their research, learning about you, what you do and how you help.
4 Tips to make your #LinkedIn profile page shine ✨
1️⃣ Showcase your area of expertise.
LinkedIn’s Creator Mode allows you to identify your top 5 #hashtags
Display them right at the top of your profile just below your headline.
This new feature (and the regular use of the appropriate hashtags) will make it easier for you to find relevant content and make it easier for the people you seek to influence to find you. The hashtags also help get your content seen by the people who are interested in your topic.
Use the mobile version of LinkedIn to turn on Creator Mode and then post related content and remember to add all relevant hashtags to those posts.
2️⃣ Link to your #website
Before this feature became available, it was a challenge to give viewers of your profile easy access to your web page (or your YouTube Channel or wherever you’d like people to go to learn more about you).
Now, in the top section that contains your headshot and headline, you can add a link to whatever site serves as the showroom for your brand. 👏🏼👏🏼
3️⃣ Enhance your posts.
No matter how great your content is, no one will see your brilliance if you don’t entice them to click on your posts.
There are two primary ways to make your posts more engaging and visually appealing.
Carousel posts.
LinkedIn lets you share multi-page documents as a carousel, allowing viewers to page through the document right there in their LinkedIn feed using arrows that appear on the post.
Animated post images.
Every time you share an update, you can add an image or video to attract clickthrough on your post. To capture the attention of LinkedIn members, consider using an animated gif instead of a static picture. The little bit of movement differentiates your message in a sea of text and flat images.
4️⃣ Make your profile pop.
Use the profile section called “Featured” to highlight content that will reinforce your personal brand and demonstrate your expertise.
This profile section occupies valuable real estate, front and centre! Use it to house infographics, images, videos, whitepapers and other interesting content. You can reorder the content in this section to keep it fresh and to customise it for what’s important right now. 🎯
🛑 Time to stop procrastinating - take 20 minutes to review your profile (and your teams)
Your profile page is basically your personal brand brochure so you want to make sure it looks super good! 🦸🏻♀️👍🏼
#lucybingle #linkedintraining #linkedinstrategy #personalbranding #brandstrategy #employeeengagement #peopleandculture