#LinkedIn has taken Creator Mode to the next level.
The following features will help you build your personal professional brand ( #thoughtleadership )
🎯Enhanced analytics for Creators.
NEW analytics - from total impression numbers to engagement statistics - these metrics help you see what’s working and where you can refine your content strategy.
🎯 Improved individual post analytics. LinkedIn provides a detailed analytics summary page. This page makes it easier to assess your impact, and includes more in-depth data on impressions and shares. This data is available for all of your posts, regardless of whether they’re text posts, articles or videos. More data means you’ll be able to refine your content creation strategy. 👍🏼
🎯 Increased visibility.
LinkedIn provides new content alerts to notify your followers of the content you post. Members can choose to receive notifications whenever you make a new post on LinkedIn by clicking on the “subscribe bell” at the top of your profile.
(Make sure you ring my 🔔)
This will make it easier to access the content that interests you even if your feed is full.
🎯 Feature your newsletter.
When in Creator Mode you can produce and share your own newsletter. Since this launched, LinkedIn has seen a 625% increase in the number of newsletters being published on LinkedIn and an 89% increase in the number of subscriptions to newsletters globally.
⭐️ Make sure you highlight it in the featured section of your profile so your audience can quickly find the latest edition and subscribe. ⭐️
If you're not familiar with it, “Featured” is one of the most important elements of your profile. It’s a big piece of real estate that sits near the top of your profile and allows you to highlight your most important videos, whitepapers, articles, images, and now your own personal publication.
🎯 More video.
Video is one of the most powerful tools for building your brand. Video allows you to communicate and engage your audience in a more human way.
And… you’ll be able to see how many people viewed your video. In addition, your Profile Video Ring will be showcased in the feed and in search so people can easily learn more about you and follow your updates.
So there you go a few more reasons to get onboard, take the plunge and put yourself in
#CreatorMode
Hop To It 😉
#lucybingle #linkedinstrategy #linkedintraining #personalbranding #thoughtleadership #industryleader #brandstrategy #contentmarketing