🎯 Spark interest in the first 3 lines - the average LinkedIn user will only scroll through their feed for maximum 2 minutes!

🎯 Add visuals EVERY time to your post - images or video (video is 6X more consumed than other mediums)

🎯 Dwell time matters (how long a person stays on your post) - best performing posts are between 1200 - 1600 characters

🎯 When relevant - tag (@) individuals and organisations - pull their eyeballs across your post - get them involved in the conversation

🎯 Include 3-5 hashtags - doesn't matter if it is throughout your text or at the bottom of the post. However, make sure that the hashtags have a following

🎯 Include a CTA (call-to-action) - Ask for an opinion, drive them to a downloadable article or website

🎯 Have a standard LinkedIn signoff - requesting people to follow your profile or "ring your bell", etc. See mine below as an example ⬇️⬇️

🎯 Engage with the comments as they come in - this is CRITICAL - sends a clear message to the LinkedIn #algorithm that your post is performing and therefore it will be fed up to more people! (extends post reach)

🎯 Train your people up - book me in for a #LinkedInMasterclass 😊

Any feedback welcome, would love to hear your thoughts 💭 on the above 👆

#lucybingle #linkedinstrategy #socialselling #personalbranding #brandstrategy #contentmarketing