As Australia's leading LinkedIn agency, Lucy Bingle - LinkedIn Experts are excited to dive into the new features LinkedIn has unveiled in 2024. These updates have revolutionised how professionals and businesses interact on the platform, offering tools to enhance visibility, streamline content creation, and boost engagement. Whether you're managing a corporate page or building your personal brand, these new features provide fresh opportunities to stand out in the competitive digital landscape.
Let's explore how these updates can transform your LinkedIn strategy and drive meaningful connections:
Company Page Enhancements: Building Trust and Expanding Reach
Verification: In an era where authenticity is paramount, LinkedIn now allows companies to verify their pages. This simple yet powerful feature adds a layer of credibility to your brand, helping you stand out from potential imitators and building trust with your audience.
Premium Features Upgrade: LinkedIn Premium has received a fantastic makeover. With expanded character limits for testimonials and other refinements, you can now showcase your company's strengths more comprehensively. This is particularly valuable for our clients in financial services and professional services, where detailed endorsements can make a significant impact.
Streamlined 'Invites to Follow': LinkedIn has repositioned the "invites to follow" feature, making it more accessible. This update is a game-changer for businesses looking to expand their follower base organically. We've already seen impressive growth for our clients in commercial real estate and construction who've used this feature effectively.
Profile and Content Updates: Enhancing Visibility and Engagement
Editable Scheduled Posts: The ability to edit scheduled posts is a welcome addition for busy professionals. This feature allows for last-minute tweaks, ensuring your content is always timely and accurate – a crucial factor in maintaining thought leadership in your industry.
AI Integration: LinkedIn is taking bold steps towards becoming an AI-first platform. While still in its early stages, this integration promises to revolutionise how we create and share content. Stay tuned as we explore how to use this technology to enhance your LinkedIn presence. Please note - we are big believers in using AI to set a framework or ideation however, personalising and tailoring the content is critical to ensure your brand shines through.
Video For You Feed: The introduction of a short-form video feed exclusively on mobile is an exciting development. Similar to TikTok's "For You" page, this feature significantly boosts post impressions and reach for personal profiles. We're seeing fantastic results for leaders who are embracing this format to share insights and connect with their audience more personally. Check out our CEO’s profile page - she shares short-form videos every week, with great LinkedIn tips and tricks (https://www.linkedin.com/in/lucybingle/)
Content Creation Tools: Empowering Your LinkedIn Strategy
Embed Personal & Company Profiles: LinkedIn now allows you to embed personal and company profiles in newsletters and articles. This feature is excellent for increasing engagement and driving traffic to your profile or company page. We've found this particularly effective for our clients, showcasing their team's expertise alongside company achievements.
Enhanced Layout & Notifications: The improved interactive layout for newsletters and articles, coupled with better email and in-app notifications, ensures your content reaches and engages your audience more effectively. This update is great for thought leaders looking to maximise the impact of their insights.
Microsoft Designer Integration: This AI-powered tool for creating captivating cover images is a game-changer. It allows you to produce professional-quality visuals that grab attention and enhance the overall appeal of your content. We've seen significant improvements in newsletter engagement rates for clients who've embraced this feature.
As LinkedIn continues to evolve, these new features offer unprecedented opportunities to grow your presence on the platform. Whether you're harnessing AI for content creation, leveraging new video formats, or enhancing your company page functionalities, there are myriad ways to engage more effectively with your audience.
At Lucy Bingle - LinkedIn Experts, we're excited to help you navigate these changes and incorporate them into your LinkedIn strategy. By staying informed and experimenting with these updates, you can maximise your impact and ensure your LinkedIn presence remains cutting-edge in this dynamic digital landscape.
Ready to elevate your LinkedIn game? Let's chat about how we can tailor these new features to your unique business needs and help you achieve LinkedIn success!