As the festive season approaches, it's tempting to put your LinkedIn marketing on pause. But wait! Before you hit that metaphorical 'off' switch, let's unwrap why keeping your LinkedIn presence merry and bright is crucial for your brand's success.
🤔 Who turns their brand off? Certainly not savvy marketers!
LinkedIn marketing isn't just for business as usual—it's a year-round gift that keeps on giving. Here's why the holiday period is prime time to engage with your audience:
🧠 Reflection and Resolution
The holidays spark introspection. People ponder life, meaning, and happiness. They're mulling over career moves and exploring new opportunities. Ensure your brand is there when they're scrolling LinkedIn for inspiration.💼 Strategic Planning Season
Business leaders and C-suite executives are crafting their 2023 strategies- even from their beach loungers! They're seeking ways to optimise their operations. Be the solution they discover on LinkedIn.📚 Time for Research
Professionals finally have the bandwidth to dive deep into industry trends and innovations. Your insightful content could be their holiday reading of choice!
So, what should your LinkedIn strategy look like during the festivities?
• 🏗️ Build your brand consistently
• 🎉 Celebrate your people and culture
• 🌐 Grow your network strategically
• 🧠 Showcase your expertise
• 📊 Share industry insights
• 📝 Post engaging articles
• 🔍 Advertise job opportunities
• 💼 Highlight your employee value proposition (EVP)
• 🌍 Demonstrate your corporate social responsibility (CSR)
Remember, LinkedIn marketing is for all seasons! While others might be taking a break, your content can be the gift that appears in the feed of professionals contemplating their next move - whether they're lounging on a beach, carving up the slopes, or sipping a festive cocktail.
Need help crafting a LinkedIn strategy that shines brighter than your holiday lights?
Reach out to Lucy Bingle - LinkedIn Experts today. Let's make your brand the star this season! 🌟