It is easy to make the assumption that because the festive season is upon us and many companies close over this period, you should stop your LinkedIn marketing efforts.
THIS IS WRONG.
WHO TURNS THEIR BRAND OFF? Crazy idea. LinkedIn Marketing is NOT SEASONAL.
The holiday period is the perfect time to build brand awareness and engage with your audience (clients, prospects AND top talent)
People do serious naval gazing in the holiday period - they think about life and meaning AND what makes them happy. People have the time to consider their next career move, job opportunities or organisations they would like to work for. You can be rest assured they will do research on LinkedIn and look for opportunities.
Business owners and C-Suite executives will be thinking about their 2023 business strategy (have no doubt, even if they are lying on a beach they will be thinking). They will be looking at ways to run their business units more efficiently and effectively. LinkedIn provides quick access to service providers - You want your brand to be "front and centre".
All Professionals have the time to research, read and review over the holiday period. LinkedIn is the perfect platform to be educating your target audience about your services and products.
What should you be doing consistently on LinkedIn?
building your brand
celebrating your people and culture
strategically growing your network
demonstrating your expertise
sharing industry insights
posting informative and engaging articles
advertising job opportunities
showcasing your employee value proposition (EVP)
demonstrating your corporate social responsibility (CSR)
LinkedIn Marketing is NOT SEASONAL.
You want your brand content to be appearing in the LinkedIn feed of those who are thinking about work whilst lying on the beach, skiing in the mountains or sipping on their piña colada.
Need help with developing your brand’s LinkedIn strategy? Reach out TODAY.