It really doesn't matter if you are a company of one or a corporation of 10,000. Building your brand online is critical to creating business opportunities.
These days, we know there are many factors which influence a purchasing decision. Providing the right service or product is critical and good business relationships are vital for generating sales. Something you can't afford to overlook is the value of brand trust and authenticity.
There is so much noise about authenticity in marketing, and rightly so. To cut through and reach your ideal client, brands must identify their voice, then create an overarching strategy that reflects their message and how they can best amplify it to their audience.
When building brand awareness, it is easy to feel overwhelmed with the sheer amount of choice when it comes to marketing strategies and channels. To start, I recommend initially focusing on three digital marketing channels - LinkedIn Marketing, Website Blog and an EDM campaign (e-Newsletter). The reason I suggest this is simple; it is an integrated strategy which is manageable no matter what size your company. Many organisations don't have the time, resources or the know-how to manage multiple social platforms alongside their traditional marketing channels. So, starting with these makes consistency achievable, and of course, once you can maintain that for these three channels, there is an opportunity to add more where desired.
So, where do you start?
Overlaying the integrated digital strategy with a LinkedIn Masterclass cements the process. Your people need to understand the strategy and they need to buy-in. Involving your team in the process, as well as training them, will help the organisation reach its goals. The leadership team also learns how to do desk-level marketing and actively advocate for the company. This assists in extending the reach and engagement of your brand online and helps you develop brand awareness, build and engaged network and generates leads.
Here's a high-level diagram of how the LinkedIn Strategy works.
Still unsure? We can help you develop a 2020 LinkedIn Strategy that will help you kick-start the year with a bang. Let's talk!
Lucy Bingle has 20 years marketing experience and is a LinkedIn Marketing Expert. She is passionate about helping individuals and companies succeed in amplifying their brand, reaching their target audience and growing their business.
Lucy works with clients 1:1 on their LinkedIn marketing strategies.
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