In 2024, LinkedIn continues to be a crucial platform for professionals seeking to expand their networks, share knowledge, and enhance their personal brands. One effective yet often overlooked tool on LinkedIn is the hashtag. Using hashtags strategically can significantly boost visibility and engagement on the platform.
What is a personal brand and why is it important?
In the digital age, where there is an abundance of information and competition, a strong personal brand can help you differentiate yourself and make a lasting impression on potential employers, clients, or customers.
In just seven years, Mesh Direct have made themselves Australia’s trusted provider of large-scale outdoor signage. A key part of their success was Lucy Bingle’s LinkedIn campaign.
Are you a curious, ambitious and motivated business owner who really wants to know more about how you can best make marketing work for your business? This podcast takes you on a LinkedIn journey that will help you achieve brand success on the world’s largest professional platform.
Want to know what the three essential building blocks to creating a successful Company Page on @LinkedIn are? Lucy gives us the low-down.
“Lucy was a bright spark for our marketing and branding efforts, in particular our LinkedIn initiatives, for the team in Shanghai. Really enjoyed working with her and she provided great support from the Group HQ in Sydney. Her insights, tips, and LinkedIn knowledge was a huge help and really taught us how to increase our visibility, network, and the effectiveness of our online presence as headhunters. Hope to work again with her in the future!”
![[PODCAST] - Interview with Lucy Bingle](https://images.squarespace-cdn.com/content/v1/55372006e4b00d4f4c386e22/1589397883754-I2UG6O5DH0JFVRGJWYRT/1+%281%29.png)
