In 2024, LinkedIn continues to be a crucial platform for professionals seeking to expand their networks, share knowledge, and enhance their personal brands. One effective yet often overlooked tool on LinkedIn is the hashtag. Using hashtags strategically can significantly boost visibility and engagement on the platform.
LinkedIn isn't just a place to scroll through job listings or connect with colleagues; it's a vibrant platform where professionals like you can shine ✨. With over 1 billion users, LinkedIn is a goldmine for showcasing your expertise and making meaningful connections. But, oh, that fear of hitting 'Post' can be paralysing, can't it? 🫣
Trust us though, it’s not an uncommon fear, so we addressed it in this recent article, including the most common fears associated with sharing on #linkedin, together with some strategies to overcome the fear 😬
Why wouldn’t you market on LinkedIn? You would be mad not to.
Let us look at the opportunity cost to your business if you decide not market on the worlds largest professional platform.
Contrary to popular belief, the holiday period is not the time to go slow on your LinkedIn Marketing. Don't turn your brand off! That's a crazy idea.
LinkedIn has evolved considerably and now occupies a special and unique niche in the social media landscape. To get the best out of LinkedIn you need to understand why LinkedIn differs from other social media platforms.
“Lucy was a bright spark for our marketing and branding efforts, in particular our LinkedIn initiatives, for the team in Shanghai. Really enjoyed working with her and she provided great support from the Group HQ in Sydney. Her insights, tips, and LinkedIn knowledge was a huge help and really taught us how to increase our visibility, network, and the effectiveness of our online presence as headhunters. Hope to work again with her in the future!”
